Dirk Morschett – författare
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45 produkter
Strategy Planning Process
Strategic Analyses, Objectives, Options and Projects
Av Rudolf Grünig, Richard Kühn m. fl.
Inbunden, 2022
625 kr
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Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies’ survival and long-term success. The strategy-planning process proposed in this book is based on the …
Strategy Planning Process
Strategic Analyses, Objectives, Options and Projects
Av Dirk Morschett, Richard Kuhn m. fl.
E-bok, 2022
821 kr
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Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies’ survival and long-term success. The strategy-planning process proposed in this book is based on the …
Strategic International Management
Text and Cases
Av Dirk Morschett, Hanna Schramm-Klein m. fl.
Häftad, 2025
625 kr
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A compact overview of the key concepts and main developments in International Management. Strategy concepts, models and theories of Multinational Corporations and their practical implementation are the core of this book. The authors explore the unique aspects of international value chain activities …
Strategic International Management
Text and Cases
Av Benjamin Bader, Joachim Zentes m. fl.
E-bok, 2025
821 kr
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A compact overview of the key concepts and main developments in International Management. Strategy concepts, models and theories of Multinational Corporations and their practical implementation are the core of this book. The authors explore the unique aspects of international value chain activities …
Strategieplanungsprozess
Strategische Analysen, Ziele, Optionen und Projekte
Av Dirk Morschett, Richard Kuhn m. fl.
E-bok, 2022
850 kr
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Die strategische Planung ist eine zentrale unternehmerische Aufgabe. Sie dient dazu, das Unternehmen an Umfeldveränderungen anzupassen und es proaktiv weiterzuentwickeln. Die strategische Planung soll damit das Überleben und den langfristigen Erfolg des Unternehmens sicherstellen.Der in diesem Buch …
Procédé de planification stratégique
Analyses, Objectifs, Options et Projets
Av Dirk Morschett, Richard Kuhn m. fl.
E-bok, 2022
850 kr
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La planification stratégique est une tâche entrepreneuriale importante. Elle permet à l''entreprise de s''adapter aux évolutions de l''environnement et de se développer de manière proactive. La planification stratégique doit ainsi assurer la survie et le succès à long terme de l''entreprise.Le …
Retail Branding und Integriertes Handelsmarketing
Eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse
E-bok, 2013
507 kr
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Außenhandel
Marketingstrategien und Managementkonzepte
Av Hanna Schramm-Klein, Dirk Morschett m. fl.
E-bok, 2013
845 kr
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Außenhandel
Marketingstrategien und Managementkonzepte
Av Joachim Zentes, Dirk Morschett m. fl.
Häftad, 2012
847 kr
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Als Basisform der Erschließung ausländischer Absatz- und Beschaffungsmärkte gewinnt der grenzüberschreitende Handel in Form von Exporten oder Importen stetig an Bedeutung und stellt im Rahmen der Globalisierung der Wirtschaft eine wesentliche Voraussetzung zur Realisierung internationaler …
Kooperationen, Allianzen und Netzwerke
Grundlagen - Ansätze - Perspektiven
Av Dirk Morschett, Bernhard Swoboda m. fl.
E-bok, 2013
571 kr
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Developing International Strategies
Going and Being International for Medium-sized Companies
Av Dirk Morschett, Rudolf Grunig
E-bok, 2011
887 kr
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The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of …
European Retail Research
2013, Volume 27, Issue I
Av Hanna Schramm-Klein, Thomas Foscht m. fl.
Häftad, 2014
569 kr
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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer …
European Retail Research
2013, Volume 27, Issue I
Av Bernhard Swoboda, Peter Schnedlitz m. fl.
E-bok, 2014
755 kr
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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer …
European Retail Research
2013, Volume 27, Issue II
Av Thomas Foscht, Dirk Morschett m. fl.
Häftad, 2014
569 kr
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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer …
European Retail Research
2013, Volume 27, Issue II
Av Bernhard Swoboda, Hanna Schramm-Klein m. fl.
E-bok, 2014
755 kr
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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer …
Strategic International Management
Text and Cases
Av Joachim Zentes, Hanna Schramm-Klein m. fl.
E-bok, 2015
1108 kr
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A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain …
European Retail Research
2014, Volume 28, Issue I
Av Thomas Foscht, Dirk Morschett m. fl.
Häftad, 2015
569 kr
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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer …
European Retail Research
2014, Volume 28, Issue I
Av Bernhard Swoboda, Hanna Schramm-Klein m. fl.
E-bok, 2015
755 kr
Lägg i varukorg
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer …
Strategic Retail Management
Text and International Cases
Av Joachim Zentes, Dirk Morschett m. fl.
Häftad, 2016
962 kr
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This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of …
Strategic Retail Management
Text and International Cases
Av Hanna Schramm-Klein, Dirk Morschett m. fl.
E-bok, 2016
1251 kr
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This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of …
Developing International Strategies
Av Rudolf Grünig, Dirk Morschett
Inbunden, 2016
850 kr
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This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a …
Developing International Strategies
Av Dirk Morschett, Rudolf Grunig
E-bok, 2016
755 kr
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This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a …
Developing International Strategies
Av Rudolf Grünig, Dirk Morschett
Häftad, 2018
792 kr
Lägg i varukorg
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a …
Retail Branding und Integriertes Handelsmarketing
Eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse
Häftad, 2002
793 kr
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Retail Branding, also der Einsatz der Markenpolitik auf der Ebene der Verkaufsstellen von Einzelhandelsunternehmen, gewinnt in Handelspraxis und -forschung zunehmend an Bedeutung. Die meisten Untersuchungen, die sich mit dem Thema "Marke" beschäftigen, sind jedoch vor allem auf Produktmarken …
European Retail Research
2008 | Volume 22
Av Bernhard Swoboda, Dirk Morschett m. fl.
Häftad, 2008
569 kr
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Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer infor- tion and empowerment (Urban 2003, 2005; Constantinides/Fountain 2008). A number of - cent developments in this …
European Retail Research
2009 | Volume 23 Issue I
Av Bernhard Swoboda, Dirk Morschett m. fl.
Häftad, 2009
569 kr
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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer …
European Retail Research
2009 | Volume 23 Issue II
Av Peter Schnedlitz, Dirk Morschett m. fl.
Häftad, 2010
742 kr
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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer …
European Retail Research
2010 I Volume 24 Issue I
Av Peter Schnedlitz, Dirk Morschett m. fl.
Häftad, 2010
569 kr
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The discussion about Multi-Channel-Systems in retail business might not be new - but it has gained momentum against the background of consolidations and mergers, the devel- ment of information and communication technologies (ICT) and experiences of disillusi- ment with pure e-commerce players …
European Retail Research
2010 | Volume 24 Issue II
Av Dirk Morschett, Thomas Rudolph m. fl.
Häftad, 2010
793 kr
Lägg i varukorg
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer …
