European Retail Research

2009 | Volume 23 Issue I

AvBernhard Swoboda,Dirk Morschett

Häftad, Engelska, 2009

Del i serien European Retail Research

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Beskrivning

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept.

Produktinformation

Utgivningsdatum:2009-04-28
Mått:148 x 210 x 15 mm
Vikt:337 g
Format:Häftad
Språk:Engelska
Serie:European Retail Research
Antal sidor:218
Upplaga:2009
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783834912251

Utforska kategorier

Mer om författaren

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria PD Dr. Hanna Schramm-Klein, Saarland University, Germany Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany

Innehållsförteckning

How Store Flyers Affect Consumer Choice Behaviour: National Brands vs. Store Brands.- The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goods: Moderating Effects of Value and Product Premium Fit in the Dual Mediation Model.- Direct Selling: Consumer Profile, Clusters and Satisfaction.- Logistics Service Quality and Technology Investment in Retailing.- Does Architecture Influence the Price Image and Intention to Shop in a Retail Store?.- Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer Attributes.- An Assessment of Wal-Mart's Global Expansion Strategy in the Light of its Domestic Strategy.- Retailing in Germany: Current Landscape and Future Trends.- The Finnish Retail Market: Overview.