Thomas Foscht – författare

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11 produkter

European Retail Research
2013, Volume 27, Issue I
AvHanna Schramm-Klein,Thomas Foschtm. fl.
Häftad, Engelska, 2014
562 kr
Skickas inom 10-15 vardagar
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
European Retail Research
2013, Volume 27, Issue I
AvBernhard Swoboda,Peter Schnedlitzm. fl.
E-bok
PDF, Engelska, 2014
732 kr
Läs direkt efter köp
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
European Retail Research
2013, Volume 27, Issue II
AvThomas Foscht,Dirk Morschettm. fl.
Häftad, Engelska, 2014
562 kr
Skickas inom 10-15 vardagar
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
European Retail Research
2013, Volume 27, Issue II
AvBernhard Swoboda,Hanna Schramm-Kleinm. fl.
E-bok
PDF, Engelska, 2014
734 kr
Läs direkt efter köp
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
Käuferverhalten
Grundlagen - Perspektiven - Anwendungen
AvHanna Schramm-Klein,Bernhard Swobodam. fl.
E-bok
PDF, Tyska, 2015
391 kr
Läs direkt efter köp
Das Verstehen des Käuferverhaltens steht traditionell im Mittelpunkt aller Marketing-Überlegungen und bildet die Basis für die Beeinflussung von Kunden sowie für die Gestaltung von Kundenbeziehungen. Vor diesem Hintergrund verfolgen Thomas Foscht, Bernhard Swoboda und Hanna Schramm-Klein in ihrem Lehrbuch zum „Käuferverhalten“ drei Zielsetzungen:
- Primär werden die Grundlagen zum Käuferverhalten – von Konsumenten wie auch von Organisationen – behandelt.
- Über die traditionellen Erkenntnisse hinaus wird auch die Kundenbeziehung betrachtet, in der die Kundenloyalität ein zentrales Ziel bildet.
- Praxisbeispiele, die sich auf Aktivitäten von Hersteller-, Dienstleistungs- und Handelsunternehmen beziehen, werden vorgestellt. Der praktischen Bedeutung und der empirischen Messung sind jeweils gesonderte Abschnitte gewidmet.
In der fünften Auflage wurden alle Kapitel vollständig überarbeitet und um neue Forschungsergebnisse und Beispiele im Bereich der Onlinemedien erweitert.
European Retail Research
2014, Volume 28, Issue I
AvThomas Foscht,Dirk Morschettm. fl.
Häftad, Engelska, 2015
562 kr
Skickas inom 10-15 vardagar
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
European Retail Research
2014, Volume 28, Issue I
AvBernhard Swoboda,Hanna Schramm-Kleinm. fl.
E-bok
PDF, Engelska, 2015
732 kr
Läs direkt efter köp
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
Käuferverhalten
Grundlagen - Perspektiven - Anwendungen
AvHanna Schramm-Klein,Bernhard Swobodam. fl.
E-bok
PDF, Tyska, 2017
488 kr
Läs direkt efter köp
Dieses Lehrbuch verfolgt - vor dem Hintergrund, dass das Verstehen des Käuferverhaltens („Customer Insights“) traditionell im Mittelpunkt aller Marketing-Überlegungen steht und die Basis für die Beeinflussung von Kunden sowie für die Gestaltung von Kundenbeziehungen bildet - drei Zielsetzungen:
European Retail Research
2011 | Volume 25 Issue I
AvDirk Morschett,Thomas Foschtm. fl.
Häftad, Engelska, 2011
562 kr
Skickas inom 10-15 vardagar
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
European Retail Research
2011 | Volume 25 Issue I
AvThomas Rudolph,Thomas Foschtm. fl.
E-bok
PDF, Engelska, 2011
732 kr
Läs direkt efter köp
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
Käuferverhalten
Grundlagen - Perspektiven - Anwendungen
AvBernhard Swoboda,Thomas Foscht
E-bok
PDF, Tyska, 2011
358 kr
Läs direkt efter köp
Das Verstehen des Käuferverhaltens steht traditionell im Mittelpunkt aller Marketing-Überlegungen und bildet die Basis für die Beeinflussung von Kunden sowie für die Gestaltung von Kundenbeziehungen. Vor diesem Hintergrund verfolgen Thomas Foscht und Bernhard Swoboda in ihrem Lehrbuch zum "Käuferverhalten" drei Zielsetzungen:- Primär werden die Grundlagen zum Käuferverhalten - von Konsumenten wie auch von Organisationen - behandelt. - Über die traditionellen Erkenntnisse hinaus wird auch die Kundenbeziehung betrachtet, in der die Kundenloyalität ein zentrales Ziel bildet. - Praxisbeispiele, die sich auf Aktivitäten von Hersteller-, Dienstleistungs- und Handelsunternehmen beziehen, werden vorgestellt. Der praktischen Bedeutung und der empirischen Messung sind jeweils gesonderte Abschnitte gewidmet.In der vierten Auflage wurden alle Kapitel vollständig aktualisiert. Neue Entwicklungen wie z.B. Social Media, Neuromarketing und E-Shopping wurden integriert.

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Thomas Foscht – författare

European Retail Research

European Retail Research

European Retail Research

European Retail Research

Käuferverhalten

European Retail Research

European Retail Research

Käuferverhalten

European Retail Research

European Retail Research

Käuferverhalten

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