Prof. Dr. Dirk Morschett, University of Fribourg, SwitzerlandProf. Dr. Thomas Rudolph, University of St. Gallen, SwitzerlandProf. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, AustriaPD Dr. Hanna Schramm-Klein, Saarland University, GermanyProf. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany
Innehållsförteckning
The Effect of Intangible Resources on Firm Performance in the Spanish Franchising System: the Moderating Influence of Internationalization.- Consequences of Grocery Retailer Internationalization on KAM Organization - Research Framework and Hypotheses.- On-Shelf Availability and Out-Of-Stocks in UK Retailing.- The GS1 Databar and Its Future Application - Results from a Delphi Study.- Retail Revenue Management.- Formation of the Commercial Margins for Fresh Foods in Spain, 2001–2008.- An Analysis of Ingredient Branding Using the Example of Tetra Pak.- Retailing in Japan: Overview and Key Trends.- Retailing in Switzerland - Players, Strategies and Developments.