Richard Kühn – författare

The book shows how to carry out sound analyses, how to define concrete strategic objectives, how to develop and assess strategic options and how to determine which implementation projects are necessary.

A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.

Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv Quellen für die historische wie auch die disziplingeschichtliche Forschung zur Verfügung, die jeweils im historischen Kontext betrachtet werden müssen. Dieser Titel erschien in der Zeit vor 1945 und wird daher in seiner zeittypischen politisch-ideologischen Ausrichtung vom Verlag nicht beworben.

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.

Making decisions is certainly the most important task managers are faced with, and it is often a very difficult one. This book offers a procedure for solving complex decision problems step by step. Unlike other texts, the book focuses on problem analysis, on developing potential solutions, and on establishing a decision-making matrix.In this fourth edition of the book, published under a new title, the authors present simplified, actionable guidelines that can be easily applied to the individual steps in the heuristic process. The book is intended for decision-makers at companies, non-profit organizations and in public administration whose work involves complex problems. It will also benefit students and participants in executive courses.

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented.

Dieses Buch beschäftigt sich mit der wichtigsten Aufgabe von Führungskräften: dem Treffen von Entscheidungen mit großer Tragweite. Es handelt sich dabei um eine schwierige Aufgabe, weil die bedeutsamen Entscheidungen meist auch komplex sind.Im ersten Teil wird erklärt, was Entscheidungsprobleme sind, wie sie entdeckt werden und wie sie rational gelöst werden können. Der zentrale zweite Teil des Buches schlägt einen Prozess zur Lösung komplexer Entscheidungsprobleme vor. Die Ausführungen legen großes Gewicht auf die Problemanalyse, die Variantenerarbeitung, die Festlegung der Entscheidungskriterien und die Ermittlung der Konsequenzen. Sind diese Grundlagen gelegt, stellen die Gesamtbeurteilung der Varianten und die Entscheidung keine großen Herausforderungen mehr dar. Im abschließenden dritten Teil werden Sonderprobleme komplexer Entscheidungssituationen und Ansätze zu ihrer Lösung behandelt. Das Buch will in erster Linie die Führungskräfte von Unternehmen, Non-Profit-Organisationen und Verwaltungen bei der Lösung komplexer Entscheidungsprobleme unterstützen. Das Buch eignet sich auch als praxisorientiertes Lehrmittel an Universitäten, Fachhochschulen und Executive-Lehrgängen.

Making decisions is certainly the most important task managers are faced with, and it is often a very difficult one. This book offers a procedure for solving complex decision problems step by step. Unlike conventional practice, the book focuses on problem analysis, on developing solution options and on assessing them.In this fifth edition of the book, the authors present simplified, actionable guidelines that can be easily applied to the individual steps in the heuristic procedure.The book is intended for decision-makers at companies, non-profit organizations and in public administration whose work involves complex problems. It will also benefit students and participants in executive courses.