AI Intervention in Digital and Social Marketing

Proceedings of the International Conference on Digital and Social Marketing

AvJanusz Kacprzyk,Srikanta Patnaik

Inbunden, Engelska, 2026

Del i serien Studies in Big Data

3 409 kr

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Beskrivning

This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.

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