Moulding a Durable Organisational Identity

Dr. Theo H Veldsman is an Emeritus Professor at the University of Johannesburg and an Extraordinary Professor at the University of Stellenbosch Business School in Stellenbosch, South Africa. He is also registered as an industrial and research psychologist, and as an accredited HRM practitioner. Over the course of a career spanning 35 years, he has seamlessly navigated the worlds of academia and practice. His primary fields of expertise are people strategy, organisational (re)design, leadership/management, large-scale organisational change, and strategic talent management.  Dr. Dieter Veldsman is Chief Scientist at the Academy of Innovation in HR (AIHR) in Rotterdam, The Netherlands. He is also Professor of Practice at the University of Johannesburg. He has more than 12 years of experience in organisational development design, HR development and strategic human capital management across Europe, Asia, and Africa. Dr. Veldsman's work focuses on employee engagement, organisational development, the future of work, and human capital management. He was recently nominated as the Chief Human Resource Officer (CHRO) of the year by the CHRO Association of South Africa and was honored with the 2018 Industrial and Organisational Psychology (IOP) Practitioner of the Year Award from the Society for Industrial and Organisational Psychology of South Africa (SIOPSA).

• Chap 1: The imperative of identity-directed and guided organisations for a changing world: A Burning Platform for Change.- Chap 2: Conversation 1 - Construct the Organisational Identity Organisational Change Navigation Journey.- Chap 3: Conversation 2 - Establish a shared vocabulary and language for Organisational Identity in and for the organisation.- Chap 4: Conversation 3 - Do the Organisational Identity Work: Mould a Purpose, Vision, Strategic Intent, Core Ideology, and Legacy for the organisation.- Chap 5: Conversation 4 – Navigate the Identification Process:  Build a Thriving Action Community.- Chap 6: Conversation 5 - Embed the Organisational Identity into the Organisational Landscape.- Chap 7: Conversation 6 – Make the Organisational Identity an everyday way of living in the organisation.- Chap 8: Reflecting on the mapped Organisational Identity navigation journey towards a durable Identity.