Arpita Agnihotri is Associate Professor of Management at Penn State Harrisburg, USA.Saurabh Bhattacharya is Reader in Digital Marketing at Newcastle University Business School, UK.

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• Part 1: Creativity.- Chapter 1: Fostering Creativity in Organizations: Drivers, Myths, and Managerial Practices.- Part 2: Innovation Strategy.- Chapter 2: Managing the Innovation Process: Organizational Culture, Structure, and Intrapreneurship.- Chapter 3: Innovation Strategy: Balancing Exploration and Exploitation.- Part 3: Innovation Types.- Chapter 4: Creating Blue Oceans: Unlocking Growth Through Value Innovation and Market Redefinition.- Chapter 5: Disruptive Innovation: Traits, Tools, and Incumbent Responses.- Chapter 6: Radical Innovation and Creative Destruction: Technology, Adoption, and Strategic Response.- Chapter 7: From Closed to Open Innovation: Strategies, Mechanisms, and Performance.- Chapter 8: Biomimicry for Sustainable Innovation: Leveraging Nature for Competitive Advantage.- Chapter 9: Do-It-Yourself (DIY) Innovation: Transforming Consumers into Innovators and Entrepreneurs.- Chapter 10: From Imagination to Innovation: Science Fiction as a Tool for Futures Thinking and Societal Impact.- Chapter 11: Cross-Industry Innovation: Analogical Thinking, Functional Abstraction, and TRIZ for Competitive Advantage.- Chapter 12: Responsible Innovation: Integrating Ethics, Sustainability, and Strategy in Modern Innovation Management.- Chapter 13: Frugal Innovation: Doing More with Less in Resource-Constrained Environments.- Part 4: Issues in Innovation.- Chapter 14: The Patent Paradox: Protecting Innovation vs. Restricting Progress.

Arpita Agnihotri is Associate Professor of Management at Penn State Harrisburg, USA.Saurabh Bhattacharya is Reader in Digital Marketing at Newcastle University Business School, UK.

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• Part 1: Creativity.- Chapter 1: Fostering Creativity in Organizations: Drivers, Myths, and Managerial Practices.- Part 2: Innovation Strategy.- Chapter 2: Managing the Innovation Process: Organizational Culture, Structure, and Intrapreneurship.- Chapter 3: Innovation Strategy: Balancing Exploration and Exploitation.- Part 3: Innovation Types.- Chapter 4: Creating Blue Oceans: Unlocking Growth Through Value Innovation and Market Redefinition.- Chapter 5: Disruptive Innovation: Traits, Tools, and Incumbent Responses.- Chapter 6: Radical Innovation and Creative Destruction: Technology, Adoption, and Strategic Response.- Chapter 7: From Closed to Open Innovation: Strategies, Mechanisms, and Performance.- Chapter 8: Biomimicry for Sustainable Innovation: Leveraging Nature for Competitive Advantage.- Chapter 9: Do-It-Yourself (DIY) Innovation: Transforming Consumers into Innovators and Entrepreneurs.- Chapter 10: From Imagination to Innovation: Science Fiction as a Tool for Futures Thinking and Societal Impact.- Chapter 11: Cross-Industry Innovation: Analogical Thinking, Functional Abstraction, and TRIZ for Competitive Advantage.- Chapter 12: Responsible Innovation: Integrating Ethics, Sustainability, and Strategy in Modern Innovation Management.- Chapter 13: Frugal Innovation: Doing More with Less in Resource-Constrained Environments.- Part 4: Issues in Innovation.- Chapter 14: The Patent Paradox: Protecting Innovation vs. Restricting Progress.

Arpita Agnihotri is Associate Professor of Management at Penn State Harrisburg, USA.Saurabh Bhattacharya is Reader in Digital Marketing at Newcastle University Business School, UK.

Select Guide Rating

• Part 1: Creativity.- Chapter 1: Fostering Creativity in Organizations: Drivers, Myths, and Managerial Practices.- Part 2: Innovation Strategy.- Chapter 2: Managing the Innovation Process: Organizational Culture, Structure, and Intrapreneurship.- Chapter 3: Innovation Strategy: Balancing Exploration and Exploitation.- Part 3: Innovation Types.- Chapter 4: Creating Blue Oceans: Unlocking Growth Through Value Innovation and Market Redefinition.- Chapter 5: Disruptive Innovation: Traits, Tools, and Incumbent Responses.- Chapter 6: Radical Innovation and Creative Destruction: Technology, Adoption, and Strategic Response.- Chapter 7: From Closed to Open Innovation: Strategies, Mechanisms, and Performance.- Chapter 8: Biomimicry for Sustainable Innovation: Leveraging Nature for Competitive Advantage.- Chapter 9: Do-It-Yourself (DIY) Innovation: Transforming Consumers into Innovators and Entrepreneurs.- Chapter 10: From Imagination to Innovation: Science Fiction as a Tool for Futures Thinking and Societal Impact.- Chapter 11: Cross-Industry Innovation: Analogical Thinking, Functional Abstraction, and TRIZ for Competitive Advantage.- Chapter 12: Responsible Innovation: Integrating Ethics, Sustainability, and Strategy in Modern Innovation Management.- Chapter 13: Frugal Innovation: Doing More with Less in Resource-Constrained Environments.- Part 4: Issues in Innovation.- Chapter 14: The Patent Paradox: Protecting Innovation vs. Restricting Progress.