Foundations of Creativity and Innovation

An Introduction to Diverse Pathways to Innovation Across Economies and Industries

Häftad, Engelska, 2026

1 235 kr

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Beskrivning

What does creativity and innovation really look like in today’s world? From high-tech breakthroughs to ingenious low-cost solutions, this textbook takes you on a global journey through the diverse ways ideas are generated, developed, and transformed into impact.Divided into four parts and 14 engaging chapters, the book begins by building a strong foundation in creativity, exploring how individuals, teams, and organizations generate novel ideas, before examining how these ideas evolve into innovation across both developed and developing economies. It covers a wide spectrum of approaches, from advanced, frontier innovations and science fiction–inspired futures thinking to frugal and reverse innovation that address real-world challenges with limited resources. The text also highlights emerging perspectives such as biomimicry for sustainable innovation, cross-industry learning, open innovation, and responsible innovation, offering a holistic understanding of how creativity translates into innovation in different contexts.Each chapter features cutting-edge industry examples that bring concepts to life, critical thinking exercises that challenge students’ perspectives, and case studies that connect theory to practice.Ideal for students of creativity and innovation, international business, and entrepreneurship, this book equips readers with the tools to think creatively, evaluate innovation strategies, and understand how ideas shape industries and societies worldwide.

Produktinformation

Utgivningsdatum:2026-11-16
Mått:155 x 235 x undefined mm
Format:Häftad
Språk:Engelska
Förlag:Springer Nature Switzerland AG
ISBN:9783032270559

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Mer om författaren

Arpita Agnihotri is Associate Professor of Management at Penn State Harrisburg, USA.Saurabh Bhattacharya is Reader in Digital Marketing at Newcastle University Business School, UK.

Innehållsförteckning

Part 1: Creativity.- Chapter 1: Fostering Creativity in Organizations: Drivers, Myths, and Managerial Practices.- Part 2: Innovation Strategy.- Chapter 2: Managing the Innovation Process: Organizational Culture, Structure, and Intrapreneurship.- Chapter 3: Innovation Strategy: Balancing Exploration and Exploitation.- Part 3: Innovation Types.- Chapter 4: Creating Blue Oceans: Unlocking Growth Through Value Innovation and Market Redefinition.- Chapter 5: Disruptive Innovation: Traits, Tools, and Incumbent Responses.- Chapter 6: Radical Innovation and Creative Destruction: Technology, Adoption, and Strategic Response.- Chapter 7: From Closed to Open Innovation: Strategies, Mechanisms, and Performance.- Chapter 8: Biomimicry for Sustainable Innovation: Leveraging Nature for Competitive Advantage.- Chapter 9: Do-It-Yourself (DIY) Innovation: Transforming Consumers into Innovators and Entrepreneurs.- Chapter 10: From Imagination to Innovation: Science Fiction as a Tool for Futures Thinking and Societal Impact.- Chapter 11: Cross-Industry Innovation: Analogical Thinking, Functional Abstraction, and TRIZ for Competitive Advantage.- Chapter 12: Responsible Innovation: Integrating Ethics, Sustainability, and Strategy in Modern Innovation Management.- Chapter 13: Frugal Innovation: Doing More with Less in Resource-Constrained Environments.- Part 4: Issues in Innovation.- Chapter 14: The Patent Paradox: Protecting Innovation vs. Restricting Progress.