This book constitutes therefereed proceedings of the 11th International Conference on PersuasiveTechnology, PERSUASIVE 2016, held in Salzburg, Austria, in April 2016.The 27 revised full papers and 3 revised short papers presented were carefullyreviewed and selected from 73 submissions. The papers are grouped in topicalsections on individual differences, theoretical reflections, prevention andmotivation, methods and models, games and gamification, interventions forbehavior change, and design strategies and techniques.
