Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

AvLeroy Robinson, Jr.

Häftad, Engelska, 2016

Del i serien Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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Beskrivning

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Produktinformation

Utgivningsdatum:2016-09-24
Mått:210 x 279 x undefined mm
Vikt:2 108 g
Format:Häftad
Språk:Engelska
Serie:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Antal sidor:836
Förlag:Springer International Publishing AG
ISBN:9783319364919
Originaltitel:Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...

Utforska kategorier

Innehållsförteckning

International Consumer Behavior.- Managing Performance in a Sustainable Environment.- Music, Athletes, Simplicity and Organizational Engagement.- Creating Unique Marketing Approaches.- Mood, Religion and Market Orientation.- Exploring the On-line Consumer.- The Online Learning Environment: Delivering Quality?.- Management and Marketing Collaboration I.- Mixing Old and New Media: Insights into Media Selection.- Online Behavior and Value Creation.- Ethics Marketing: Understanding.- Potpurri des Services.- Marketing Buzz and Advertising Copy.- Strategic Marketing Management.- Using Private Labels and Store Atmospheric as Heuristics.- Social Media and Consumer Attitudes.- Conceptualization of Value Co-creation.- The Study of Marketing Institutions.- Managing the Customer Service Experience.- Value Co-creation: Consumer Interactions and Technology.- Branding and Shoppers.- Brands, Governments and Corporations.- The 3 T's: Relationship Importance for Theaters, Tribes and Tourists.- Consumers' Ethical Evaluations and Behaviors.- How Advances in Technology and Sustainability are Changing the Retail Landscape.- Sustainability in the Apparel Supply Chain.- Materialism and Conspicuous Consumption.- Value Co-creation and Digital Environment.- Going "Green" and the Effects on Consumer Evaluations.- Brands and Consumers.- Latin American Marketing Issues II.- Value Co-creation for Firms, Services, and Markets.- Issues in New Technology Usage.- Pedagogical Techniques and the Role of Students in Marketing Education.- Marketing's Role in Supply Chain Success.- Assessing Student Learning & Required Skills.- Celebrity Endorsements and Celebrity Brands.- What Does Brand Image Tell US About Brand Stability?.- Research Frameworks, Influences, and Sustainability Trends.- "The Price Made Me Do It!" Consumer Reactios to Pricing Signals.- Consumer Decision-Making and Learning.- Product and Branding Issues.- Achieving a Sustainable Supply Chain.- Consumer Welfare and Marketing Promotions.- The Challenge of Setting Prices and the Impact of the Firm.- Social Marketing Research: Measures, Analyses, and Implication Issues.- New Frontiers in Marketing Communication.- Can Climate Change Salespeople?.- The Power of Emotions and Norms on Exchange Behavior.- Entrepreneurs, Networks and Success.- International Branding.- The Teaching of Social Media Marketing.- Social Media.- Perspectives on Source Effects.- Corporate Social Responsibility.- Buyers and Sellers.- Intelligence and Salesperson's Effectiveness.- Understanding Customer Loyalty and Customer Value Perceptions.- When Consumers Get Emotional.- Corporate Social Responsibility: Social and Sustainable Marketing.- Managing Supply Chain Relationships.- Exploring the On-line Offering.- eCommerce II.- The Influence of Perceived Control on Consumer Attitudes and Behaviors.- Marketing Theory and Strategy.- Managing Complexity and Risk in Supply Chains.- Young Consumers.- Consumer Identity and Sense of Self.- Consumer Response to Product Texture, Packaging and Process.- eCommerce I.- Retailing in the Digital Age and Global Marketplace.- Consumer Emotion and Empowerment.- Management and Marketing Collaboration II.- Internationalization and Methodology.- Organizational Technology Usage.- Consumer Concerns, Beliefs, Values, and Attitudes toward Technology.- Cross Cultural Consumer Behavior.- Research Issues in Branding, Proliferations and Segments.- Understanding Retail Employees and Their Impact on Sales Performance.- Orientations, Norms and Experiences.- Issues on Consumer Motivation.- Latin American Marketing Issues I.- Emotions, Intentions and Impulses.- The Influence of Perceived Control on Consumer Attitudes and Behaviors.- The Influence of Perceived Control on Consumer Attitudes and Behaviors.- Outstanding Marketing Teacher Award Winners' Presentations.