New Meanings for Marketing in a New Millennium

Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

AvMelissa Moore,Robert S. Moore

Häftad, Engelska, 2016

Del i serien Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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Beskrivning

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Produktinformation

Utgivningsdatum:2016-09-24
Mått:210 x 279 x 19 mm
Vikt:812 g
Format:Häftad
Språk:Engelska
Serie:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Antal sidor:302
Förlag:Springer International Publishing AG
ISBN:9783319365848
Originaltitel:Developments in Marketing Science, Volume XXIV

Utforska kategorier

Innehållsförteckning

Marketing Education.- Teenage Purchasing Behavior.- Gaining an Edge in Marketing Strategy.- Exploring Retail Customer Behaviors.- Marketplace Behaviors.- Contemporary Issues in Channel Management.- Topics in Advertising Research.- Emerging Perspectives in Environmental Marketing.- Identity and Consumer Behavior.- Pricing Issues for the 21st Century.- Branding and TV Advertising.- Advertising and Promotion.- Current Issues in Marketing Ethics Research: Customer and Company Strategic Issues.- Conflict and Collaboration: Greenpeace and the Corporate World.- Multicultural Purchasing Behavior.- Consumer Behavior, Retailing, and the Internet.- Consumer Decision-Making Processes.- Marketing Management.- Fine tuning Retailer-Supplier Interactions.- Branding and Perception.- Export Marketing.- Perspectives on Salesperson Effectiveness and Commitment.- Consumer Behavior Theory.- Marketing Issues for the Future.- Current Issues in Marketing Ethics Research: International Dimensions.- Business-to-Business Marketing Trends.- Outstanding Marketing Teacher Program.- Current Topics in Services.- Emerging Issues in Internet Marketing and Consumer Behavior.- Contemporary Issues in Sports Marketing.- Research Methods.- Current Issues in Modeling and Measurement.- Influences on Service Customers’ Intentions: The Physical Environment, Satisfaction, and Value.