Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

Häftad, Engelska, 2016

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Beskrivning

The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.

Produktinformation

Utgivningsdatum:2016-10-22
Mått:210 x 279 x undefined mm
Vikt:1 122 g
Format:Häftad
Språk:Engelska
Serie:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Antal sidor:429
Förlag:Springer International Publishing AG
ISBN:9783319366814
Originaltitel:Developments in Marketing Science, Volume XXII

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Innehållsförteckning

Choosy Consumers and Their Preferences.- Advances in Pricing Research.- Advertising.- Emerging Theoretical and Empirical Perspectives for the 21st Century.- Cross-Functional Issues in Marketing Decision Making.- Experiential Applications in Consumer Behavior Education.- Researching International Markets.- Insights on Service, Quality, and Customer Satisfaction Issues.- Service Quality and Customer Loyalty.- Emerging Issues in Sales Management.- International Issues and New Directions in Marketing Ethics and Ecological Consumption.- International Services Marketing.- Affective Involvement and Consumption.- Increasing Research Efficiency Through Technology.- Predictors of Sales Performance.- Insights into Different Buying Processes.- New Information Technologies in Marketing Education: Current Perspectives.- Understanding What the Services Customer Wants.- Issues for Implementing a Market Orientation.- Behavioral Issues in Distribution Channels.- Internet and Other Promotions.- Perspectives on Organizational Learning.- Private vs. State Universities.- Assessing Functional Performance and Value in Business-to-Business Relationships.- Measurement Issues in Sales Management.- Building a Shopper’s Paradise.- The Changing Face of Public Policy.- Problems, Trends and Practices in Research.- Market Orientation and Innovation in Small Firms.- The Innovative Use of Cases in Marketing Education.- Understanding the International Marketplace.- Teaching Marketing Entrepreneurship.- Creative Approaches to Consumer Behavior Education.- Teaching Marketing.- Usefulness of Particular Measures in Research.- Issues in Developing International Marketing Programs.- Management Issues in a Dynamic Retail Marketplace.- Employees as Internal Customers and as Actors.- Marketing and Organizational Effectiveness.- Hospitality and Leisure Service Sectors.- International Marketing: A Public Policy & National Identity Focus.- Technology Marketing.- Perspectives on Product andPricing Research.