Augmented Reality and Virtual Reality

Empowering Human, Place and Business

AvTimothy Jung,M. Claudia tom Dieck

Inbunden, Engelska, 2017

Del i serien Progress in IS

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Beskrivning

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries.

Produktinformation

Utgivningsdatum:2017-09-14
Mått:155 x 235 x 29 mm
Vikt:720 g
Format:Inbunden
Språk:Engelska
Serie:Progress in IS
Antal sidor:384
Upplaga:17001
Förlag:Springer International Publishing AG
ISBN:9783319640266

Utforska kategorier

Systemvetenskap och AI inom Data och IT

Mer om författaren

Dr. Timothy Jung is Founder and Director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international level. He is an advisor of BirdHIVE VR & Drone project led by Lake District National Park. He is renowned for his work in Augmented Reality and Virtual Reality and his research work has been covered by Manchester Evening News, Independent and Huffington Post and he is a regular invited speaker in major international conferences. He is the Conference Chair of International AR & VR Conference 2017/2018 in Manchester.Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management, International Journal of Contemporary Hospitality Management and Current Issues in Tourism.

Innehållsförteckning

Part I: Augmented and Virtual Reality in Tourism.- Part II: Augmented and Virtual Reality in Retail and Fashion.- Part III: Augmented and Virtual Reality in Business, Marketing and Storytelling.- Part IV: Augmented and Virtual Reality in Healthcare and Defence.- Part V: Augmented and Virtual Reality Design & Development.- Part VI: Augmented and Virtual Reality in Industry.