Internationalization of Business
Cases on Strategy Formulation and Implementation
1 705 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.
Beskrivning
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
Produktinformation
Utforska kategorier
Mer om författaren
Recensioner i media
Innehållsförteckning
Hoppa över listan
Du kanske också är intresserad av
Del 12810
Structural Information and Communication Complexity
Tomasz Jurdziński, Stefan Schmid
Häftad, 2021
573 kr
Realität und Innovation in der europäischen Begegnung
Alexander Thomas, Ulrike de Ponte, Astrid Utler, Stefan Schmid
Häftad, 2008
213 kr
Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften
Stefan Schmid
Häftad, 2010
748 kr