Internationalization of Business

Cases on Strategy Formulation and Implementation

AvStefan Schmid

Inbunden, Engelska, 2019

Del i serien MIR Series in International Business

1 637 kr

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Beskrivning

In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

Produktinformation

Utgivningsdatum:2019-01-12
Mått:155 x 235 x 16 mm
Vikt:420 g
Format:Inbunden
Språk:Engelska
Serie:MIR Series in International Business
Antal sidor:171
Upplaga:19001
Förlag:Springer International Publishing AG
ISBN:9783319740881

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Mer om författaren

Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.

Innehållsförteckning

Strategies of Internationalization: An Overview.- Adidas & Reebok: Is Acquiring Easier than Integrating?.- Airbus: Managing the Legacy of a Complex International Merger.- Aldi & Lidl: From Germany to the Rest of the World.- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry.- Lenovo: From Chinese Origins to a Global Player.- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?