Future of Digital Business Innovation

Vincenzo Morabito, PhD, is Associate Professor at the Management & Technology Department, Università Commerciale Luigi Bocconi (Bocconi University), Milan, Italy. He gained his doctorate from the Università Commerciale Luigi Bocconi and was a Research Scholar at both the Center for Information System Research, MIT Sloan School of Management (2006) and the Decision and Information Science Department, University of Florida (2005/2006). Vincenzo Morabito is in charge of the course on Business Organization, Management of Information Systems, and Information Management for the various degree programs of Bocconi University. He has participated in a variety of research projects, many financed by the Italian Ministry of University and Scientific Research (Ministero dell'Università e della Ricerca Scientifica e Tecnologica).

“The book does not only introduce new technologies that are used in business but also illustrates the application of these technologies through case studies that form a strong link between theory and practice. … this book provides useful information for students and researchers who are specialized in digital business operations. The information in this book also helps marketing practitioners and government officials conduct better marketing surveys and obtain highly objective data that can accurately illustrate the current market situation.” (Jianwei Qian and Rob Law, Information Technology & Tourism, Vol. 16, 2016)

• Part I Digital Systems Trends.- 1 Machine Intelligence.- 2  Wearable Technologies.- 3 Digital Currencies and Distributed Ledgers.- 4 Data Visualization.- 5 Digital Security.- Part II Digital Management Trends.- 6 NeuroIS.- 7 Digital Transformation and IT Ambidexterity.- 8 Digital Business Strategy and IT Alignment.- Part III Digital Innovation Practices.- 9 Innovation Practices.- 10 Conclusion.