Business Model Pioneers

Kai-Ingo Voigt is a Full Professor in Industrial Management at the Friedrich-Alexander University of Erlangen-Nürnberg. His research interests are in the areas of technology management, innovation management, business model innovation, idea management, industrial value creation, (corporate) entrepreneurship, procurement, and production and operations management.Oana Buliga is a research assistant at the Chair of Industrial Management of the Friedrich-Alexander University of Erlangen-Nürnberg. Her research interests are in the field of innovation management, particularly business model innovation and organizational resilience.Kathrin Michl completed the Master in Management program at the Friedrich-Alexander-University of Erlangen-Nürnberg, with a focus on the management of industrial businesses, particularly on global operations strategy, strategic supply management, B2B marketing and industrial services.

• Introduction.- The Business Model Concept.- Retail Business Model Pioneers: Striving for Customer Benefit - The Case of Aldi.- Pure Beauty - The Case of Body Shop.- Globalizing Coffee Culture - The Case of Starbucks.- Customized and Built to Order - The Case of Dell.- Creating the Global Shopping Mall - The Case of Amazon.- Media and Entertainment Business Model Pioneers: Beyond the Search Engine - The Case of Google.- Journalism 2.0 - The Case of The Huffington Post.- Making People Happy - The Case of The Walt Disney Company.- Entertainment on Demand - The Case of Netflix.- Passion for Music - The Case of Spotify.- Service Business Model Pioneers.- Democracy in Education - The Case of edX.- Pioneer in the Skies - The Case of Southwest Airlines.- Manufacturing Business Model Pioneers: Driving Against the Tide - The Case of Tesla Motors.- Managing Complexity - The Case of Siemens.- Key Learnings: How to Start a Pioneering Business Model?