Big Data Analytics: A Management Perspective

“The book presents a new viewpoint to approach the big data concept that tries to distance itself from previous approaches. It introduces a consistent framework to handle and apply data strategies. … The book would be interesting reading for big data analysts or company managers because it discloses some important facets of this new technological challenge, although some subjects are quite hastily explained.” (Svetlana Segarceanu, Computing Reviews, April, 2017)

• Introduction.- What Data Science Means to the Business.- Key Data Challenges to Strategic Business Decisions.- A Chimera Called Data Scientist: Why they don’t Exist (but they will in the Future).- Future Data Trends.- Where are we Going? The Path Toward an Artificial Intelligence.- Conclusions.