Value in a Digital World

How to assess business models and measure value in a digital world

AvFrancisco J. López Lubián,José Esteves

Häftad, Engelska, 2018

394 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

Inbunden

394 kr

Beskrivning

An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses.Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea?In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand fleeting trialists?And, most importantly, how do you assess whether any given business model is robust enough to make billions or flawed in a way that will lose millions?Lopez Lubian and Esteves look at what economic value means in a digital world, and argue for a shift from traditional value metrics to digital value metrics. Through high profile case studies they examine the process of valuation in the digital world – examining the challenges of making objective judgments from subjective information and how to assess the value of data. Next they analyse in depth a number of different digital business models from the perspective of delivering value to investors, stakeholders and society at large. Finally they present a framework model for assessing value in digital business.

Produktinformation

Utgivningsdatum:2018-05-23
Mått:155 x 235 x 11 mm
Vikt:300 g
Format:Häftad
Språk:Engelska
Antal sidor:168
Förlag:Springer International Publishing AG
ISBN:9783319847320

Utforska kategorier

E-handel inom Ekonomi och Ledarskap
Ledarskap och motivation inom Ekonomi och Ledarskap
Finansiering inom Ekonomi och Ledarskap

Mer om författaren

Francisco J. López Lubián is a professor and Head of the area of finance at IE Business School and an expert in financial valuation and analysis. He combined this teaching career with an intense career in business as a financial analyst at Hewlett-Packard, controller for the Sarrió Group, financial director for Sarrió Tisú and general financial director for the Isolux Group. Professor López Lubián regularly contributes to leading newspapers, including the Financial Times, and for the last five years has collaborated with Actualidad Económica journal and Expansión newspaper to publish the ranking of value creation for the shareholder. José Esteves is Professor of Information Systems at IE Business School. He has a wealth of experience in the corporate world as an information systems analyst and consultant for companies such as Ciba-Geigy and Sonae Group and is chair of eGovernment Software AG- Alianza Sumaq. In addition to his research and teaching, Professor Esteves continues to act as a consultant to a number of companies saying: "Consulting provides fieldwork, data and results because, without examples, it’s all just theory. So it’s a cycle - consulting, research and then applying it in the classes."

Innehållsförteckning

Chapter1.- The new digital economy Chapter2.- Economic Value and Digital Business Chapter3.-Escaping the hype: Dealing with subjectivity Chapter4.-Weighing the air: Valuing digital intangibles Chapter5.- Web Business Models and EV Chapter6.- Managing to delivering value in a digital world Chapter 7.- Summary and Conclusions.