Applied Conjoint Analysis

AvVithala R. Rao

Inbunden, Engelska, 2014

1 911 kr

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Beskrivning

Applied Conjoint Analysis

Produktinformation

Utgivningsdatum:2014-03-12
Mått:155 x 235 x 27 mm
Vikt:744 g
Format:Inbunden
Språk:Engelska
Antal sidor:389
Upplaga:2012
Förlag:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN:9783540877523

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Innehållsförteckning

Chapter1-Problem Setting.- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods).- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods).- Chapter 4 Choice Based Conjoint Studies: Design and Analysis.- Chapter 5 Methods for a Large Number of Attributes.- Chapter 6 Applications for Products and Service Design and Product Line Decisions.- Chapter 7 Applications for Product Positioning and Market Segmentation.- Chapter 8 Applications for Pricing Decisions.- Chapter 9 Applications to a Miscellany of Marketing Problems.- Chapter 10 Recent Developments and Future Outlook.

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