Vithala R. Rao – författare
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12 produkter
Advanced Introduction to Pricing Strategy and Analytics
Inbunden, 2023
1719 kr
Lägg i varukorg
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues …
Advanced Introduction to Pricing Strategy and Analytics
E-bok, 2023
351 kr
Lägg i varukorg
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues …
Advanced Introduction to Pricing Strategy and Analytics
Häftad, 2023
380 kr
Lägg i varukorg
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues …
Handbook of Pricing Research in Marketing
Inbunden, 2009
4376 kr
Lägg i varukorg
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in …
Handbook of Pricing Research in Marketing
E-bok, 2009
963 kr
Lägg i varukorg
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in …
Handbook of Pricing Research in Marketing
Häftad, 2010
1083 kr
Lägg i varukorg
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in …
Applied Conjoint Analysis
From Product and Service Design to Market and Pricing Strategies
Inbunden, 2026
1527 kr
Lägg i varukorg
This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for …
Applied Conjoint Analysis
From Product and Service Design to Market and Pricing Strategies
E-bok, 2026
1906 kr
Lägg i varukorg
This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for …
Applied Conjoint Analysis
Inbunden, 2014
2039 kr
Lägg i varukorg
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and …
Applied Conjoint Analysis
E-bok, 2014
2509 kr
Lägg i varukorg
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and …
Applied Conjoint Analysis
Häftad, 2016
1993 kr
Lägg i varukorg
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and …
