Michael Lück is a professor of tourism in the School of Hospitality and Tourism at Auckland University of Technology in Auckland, New Zealand. He is the founding editor of the academic journal Tourism in Marine Environments, and co-chair of the International Coastal & Marine Tourism Society (ICMTS).Claire Liu is a senior lecturer in the School of Hospitality and Tourism, at Auckland University of Technology in Auckland, New Zealand. She is the head of the Department of Tourism and Events, executive representative of Australasia for International Tourism Studies Association (ITSA) and the New Zealand country consultant for APacCHRIE.

• tourism; hospitality; tourism education; sustainable tourism; wildlife tourism; brexit; travel intermediation; tourist motivation; experiences; management; national parks; protected areas; marine mammal tourism; destination brand; travel behaviour

Michael Lück is a professor of tourism in the School of Hospitality and Tourism at Auckland University of Technology in Auckland, New Zealand. He is the founding editor of the academic journal Tourism in Marine Environments, and co-chair of the International Coastal & Marine Tourism Society (ICMTS).Claire Liu is a senior lecturer in the School of Hospitality and Tourism, at Auckland University of Technology in Auckland, New Zealand. She is the head of the Department of Tourism and Events, executive representative of Australasia for International Tourism Studies Association (ITSA) and the New Zealand country consultant for APacCHRIE.

• tourism; hospitality; tourism education; sustainable tourism; wildlife tourism; brexit; travel intermediation; tourist motivation; experiences; management; national parks; protected areas; marine mammal tourism; destination brand; travel behaviour

Michael Lück is a professor of tourism in the School of Hospitality and Tourism at Auckland University of Technology in Auckland, New Zealand. He is the founding editor of the academic journal Tourism in Marine Environments, and co-chair of the International Coastal & Marine Tourism Society (ICMTS).Claire Liu is a senior lecturer in the School of Hospitality and Tourism, at Auckland University of Technology in Auckland, New Zealand. She is the head of the Department of Tourism and Events, executive representative of Australasia for International Tourism Studies Association (ITSA) and the New Zealand country consultant for APacCHRIE.

• tourism; hospitality; tourism education; sustainable tourism; wildlife tourism; brexit; travel intermediation; tourist motivation; experiences; management; national parks; protected areas; marine mammal tourism; destination brand; travel behaviour