Environmental Risk Management - Strategic tool or PR-technique?

Seminar paper from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Hull, language: English, abstract: The risk term used within the Environmental Management is a mixture between both the individually perceived and the quantifiable term of risk mentioned above. Whereas the latter includes mainly risks regarding economic objectives such as profitability and high sales figures, the first also focuses on non-economic such as corporate image (ibid). It should be stated that you find a lot of literature that differentiates between environmental and ecological terms meaning that environmental risks are those "e;to human health from exposures in the environment at large"e; (Calow, 1998, 2) and ecological ones only those that could harm populations and non-human communities (ibid).