Scientific Essay from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,3, Heilbronn University of Applied Sciences, course: Einreichung bei der 23rd International Tourism Student Conference, Krems, Austria , language: English, abstract: To approach the MICE-industry in more detail every letter of the acronym MICEis looked at individually. The intention is to provide key data that offers the possibilityfor deduction as well as a comparison with other meeting internationaldestinations. All presented data are taken from the studies of AUMA, GCB Meetingand Event Barometer, ghh consult, TNS Infratest GmbH and VDR Travel Report. The statistical universe of each study is defined in Appendix B. The outcomespredicate that there is a growing international participation in fairs andtrade Show. In the same way the strategic geographical position of Germany willattract more businesses. It could be detected that despite the fact that companiesneed meetings as mean to keep their employees informed, trained and motivated,each event has to proof its effectiveness and efficiency.
