Marketing 2.0
Strategies for Closer Customer Relationships
AvGerald Corbae,Jacob B. Jensen
Häftad, Engelska, 2010
561 kr
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Beskrivning
The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing.
