Retail Category Management
Decision Support Systems for Assortment, Shelf Space, Inventory and Price Planning
Häftad, Engelska, 2011
Del 656 i serien Lecture Notes in Economics and Mathematical Systems
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Beskrivning
Retail shelf management means cost-efficiently aligning retail operations with consumer demand. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices.
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