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Martin Moehrle, Ralf Isenmann, Robert Phaal - Technology Roadmapping for Strategy and Innovation, Inbunden

Inbunden, Engelska, 2013

Technology Roadmapping for Strategy and Innovation

Av Martin Moehrle, Ralf Isenmann, Robert Phaal

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Beskrivning
Technology roadmapping is a significant method to help companies gain orientation concerning future challenges. This work contains a description of technology roadmapping in four major parts, providing expert knowledge on framing/embedding of technology roadmapping, processes of technology roadmapping, implementing technology roadmapping and linking technology roadmapping to other instruments of strategic planning. The book provides a comprehensive survey of technology roadmapping since it contains papers by leading European, American and Asian experts, provides orientation regarding different methods of technology roadmapping and their interconnections, supplies readers with a compilation of the most important submethods, and embeds and links technology roadmapping in the framework of management research. This book aims at becoming the leading compendium on technology roadmapping.
Produktinformation
  • Utgivningsdatum: 2013-01-15
  • Mått: 155 x 235 x 21 mm
  • Vikt: 560 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 285
  • Upplaga: 2013
  • Förlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • ISBN: 9783642339226
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