Brand Growth Barriers

Identify, Understand, and Overcome Them

AvRalph Krüger,Andreas Stumpf

Inbunden, Engelska, 2013

Del i serien Management for Professionals

561 kr

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Häftad

561 kr

Beskrivning

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands.

Produktinformation

Utgivningsdatum:2013-07-01
Mått:155 x 235 x 14 mm
Vikt:401 g
Format:Inbunden
Språk:Engelska
Serie:Management for Professionals
Antal sidor:137
Upplaga:2013
Förlag:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN:9783642371073

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Mer om författaren

Ralph Krüger and Andreas Stumpf were Brand Managers at Procter & Gamble for several years before they founded their own company Advanced Marketing Consulting in Frankfurt in 1999. Together with their team, the authors advise and support numerous national and international enterprises from the consumer goods and finance industries such as Bayer, Beiersdorf, Deutsche Bank, Nestlé, Pepsico, SCA and Wrigley, as well as companies active in B2B marketing and sales such as Bosch or Heraeus Kulzer. The authors’ core competence lies in the systematic development of growth strategies – based on their own brand leadership approach – to generate sustainable growth for brands.

Innehållsförteckning

The wonderful world of growing brands.- Requirements of growth-oriented brand management.- Identifying growth barriers.- Understanding growth barriers.- Overcoming growth barriers.- Planning, forecasting and monitoring growth.- Checklists and Questions.