Scenario-based Strategic Planning

Developing Strategies in an Uncertain World

AvBurkhard Schwenker,Torsten Wulf

Inbunden, Engelska, 2013

Del i serien Roland Berger School of Strategy and Economics

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Beskrivning

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.

Produktinformation

Utgivningsdatum:2013-07-29
Mått:168 x 240 x undefined mm
Format:Inbunden
Språk:Engelska
Serie:Roland Berger School of Strategy and Economics
Antal sidor:219
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658028749

Utforska kategorier

Affärsstrategi inom Ekonomi och Ledarskap

Mer om författaren

Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Consultants and Chairman of Roland Berger School of Strategy and Economics. Prof. Dr. Torsten Wulf is Professor of Strategic and International Management at Philipps-University Marburg. Both are Academic Directors of the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management.

Innehållsförteckning

Introduction by Burkhard Schwenker and Torsten Wulf.- The challenges of strategic management in the twenty-first century.- Scenario-based strategic planning: A new approach to coping with uncertainty.- Six tools for scenario-based strategic planning and their application.- Scenario-based strategic planning: Using scenario planning to identify opportunities in a multi-sector industry.- The benefits of scenario-based planning: How scenario-based strategic planning affects the behavior of managers.- The benefits of scenario-based planning: How scenario-based planning fosters flexible strategies.- Conclusion: Good Management and Scenario Planning.

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