Scenario-based Strategic Planning

Developing Strategies in an Uncertain World

AvBurkhard Schwenker,Torsten Wulf

Häftad, Engelska, 2015

Del i serien Roland Berger School of Strategy and Economics

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Beskrivning

Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different.

Produktinformation

Utgivningsdatum:2015-08-09
Mått:168 x 240 x 15 mm
Vikt:404 g
Format:Häftad
Språk:Engelska
Serie:Roland Berger School of Strategy and Economics
Antal sidor:219
Upplaga:2013
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658042141

Utforska kategorier

Företagsekonomi inom Ekonomi och Ledarskap
Affärsstrategi inom Ekonomi och Ledarskap

Mer om författaren

Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Consultants and Chairman of Roland Berger School of Strategy and Economics. Prof. Dr. Torsten Wulf is Professor of Strategic and International Management at Philipps-University Marburg. Both are Academic Directors of the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management.

Innehållsförteckning

Introduction by Burkhard Schwenker and Torsten Wulf.- The challenges of strategic management in the twenty-first century.- Scenario-based strategic planning: A new approach to coping with uncertainty.- Six tools for scenario-based strategic planning and their application.- Scenario-based strategic planning: Using scenario planning to identify opportunities in a multi-sector industry.- The benefits of scenario-based planning: How scenario-based strategic planning affects the behavior of managers.- The benefits of scenario-based planning: How scenario-based planning fosters flexible strategies.- Conclusion: Good Management and Scenario Planning.