Nudging in Management Accounting

Assessment of the Relevance of Nudging in the Corporate Context

AvSusanne Rauscher,Annika Zielke

Häftad, Engelska, 2019

Del i serien BestMasters

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Beskrivning

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.

Produktinformation

Utgivningsdatum:2019-10-25
Mått:148 x 210 x 9 mm
Vikt:197 g
Format:Häftad
Språk:Engelska
Serie:BestMasters
Antal sidor:130
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658280161

Utforska kategorier

Mikroekonomi inom Ekonomi och Ledarskap
Redovisning inom Ekonomi och Ledarskap

Mer om författaren

Susanne Rauscher completed her Bachelor of Science in Business Administration at the University of Mannheim, Germany.Annika Zielke completed her Bachelor of Science in Business Administration at the Goethe University of Frankfurt, Germany.They both obtained their Master of Science in the CEMS International Management Program at the University of Cologne, Germany, and are currently working in the FMCG industry.

Innehållsförteckning

The Concept of Nudging.- Behavioral Impact in Management Accounting.- Qualitative Study – Status Quo in Management Accounting.- Experiment – Effect of Nudges in Management Accounting.- Critical Reflection of the Approach.