Strategic Equity Partnerships in Professional Football

Evidence on Stakeholder Attitudes for the Case of the German Bundesliga

AvTobias Duffner

Häftad, Engelska, 2020

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Beskrivning

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

Produktinformation

Utgivningsdatum:2020-07-29
Mått:148 x 210 x 21 mm
Vikt:496 g
Format:Häftad
Språk:Engelska
Serie:Event- und Impaktforschung
Antal sidor:353
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658313005

Utforska kategorier

Nationalekonomi inom Ekonomi och Ledarskap
Fotbollsböcker inom Sport, fritid och hobby
Affärsstrategi inom Ekonomi och Ledarskap

Mer om författaren

Tobias Duffner is a former professional football player. Beside his sports career, he successfully graduated in sports management and holds an MBA from Liverpool John Moores University (in cooperation with the ECBM in London) as management student of the year 2014. In summer 2020 he aims to work as a management consultant.

Innehållsförteckning

Introduction.- Research Gaps and Research Questions.- Theoretical Framework – General Partnership Literature.- Strategic Equity Partnerships in the Football Business.- Research Design.- Empirical Findings and Discussion.- Management Implications and Recommendations.- Research Summary