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Strategic Equity Partnerships in Professional Football
Evidence on Stakeholder Attitudes for the Case of the German Bundesliga
Häftad, Engelska, 2020
555 kr
Skickas inom 10-15 vardagar
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium).