Toolbox Digital Business

Leadership, Business Models, Technologies and Change

AvRalf T. Kreutzer

Häftad, Engelska, 2023

Del i serien Management for Professionals

874 kr

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Beskrivning

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

Produktinformation

Utgivningsdatum:2023-05-14
Mått:155 x 235 x 32 mm
Vikt:873 g
Format:Häftad
Språk:Engelska
Serie:Management for Professionals
Antal sidor:561
Upplaga:23001
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658370190
Originaltitel:Toolbox für Digital Business

Utforska kategorier

Affärsutveckling inom Ekonomi och Ledarskap
Affärsförhandlingar inom Ekonomi och Ledarskap
Affärsapplikationer inom Data och IT

Mer om författaren

Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (Berlin, Germany). He was previously a Bertelsmann manager, and later a managing director at Volkswagen and Deutsche Post/DHL. He is also an active consultant, coach and trainer. Apart from research publications, he has published more than 50 books on marketing and management topics.

Innehållsförteckning

Chapter 1. The world in transition.- Chapter 2. Analysis and design of a digital business performance.- Chapter 3. Eight fields of action for building digital excellence.- Chapter 4. Change management – shaping change processes successfully.