Multisensory in Stationary Retail

Principles and Practice of Customer-Centered Store Design

Häftad, Engelska, 2023

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Beskrivning

This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail.

Produktinformation

Utgivningsdatum:2023-02-08
Mått:168 x 240 x 32 mm
Vikt:868 g
Format:Häftad
Språk:Engelska
Antal sidor:481
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658382261
Originaltitel:Multisensorik im stationären Handel

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Mer om författaren

Prof. Dr. Gunnar Mau is Professor of Applied Psychology and Vice President Research & Teaching at the DHGS German School of Health and Sport. His research focuses on the buying motives and buying behaviour of people on the sales floor.Dr. Markus Schweizer is managing director of the boutique consultancy Holistic Consulting and accompanies retail companies in German-speaking countries in the customer-centric development and implementation of their strategy and total store design. Christoph Oriet has more than 30 years of experience in Swiss food retailing (Coop and Migros) - including as Head of Total Store at Migros Genossenschaftsbund in Zurich. He is Chairman of the Board of Directors at SCS Storeconcept in Switzerland, a full-service store builder.

Innehållsförteckning

Introduction: Why multisensory technology?.- Perception of the environment.- Organisational anchoring.- Customer-centred implementation.- Best practices from the retail sector.