Transforming Sales Strategies

Conquering Markets Step by Step

AvManuel Beck

Häftad, Engelska, 2025

980 kr

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Beskrivning

This book explains how organizations can build new sales structures or evaluate and optimize existing ones.

Produktinformation

Utgivningsdatum:2025-01-29
Mått:168 x 240 x 20 mm
Vikt:536 g
Format:Häftad
Språk:Engelska
Antal sidor:288
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658468088
Originaltitel:Vertriebsstrategien transformieren

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Dr. Manuel Beck is a Managing Partner at the consulting firm Bricklog and serves as Chief Sales Officer (CSO) in the marketing and sales division at Brain4Data. He is also a guest lecturer at various universities. He is an expert in developing go-to-market strategies as well as building and leading sales teams.

Innehållsförteckning

Importance of Strategic Sales Structuring.- The Market: Building a detailed understanding of the market and competition.- The Customer: Developing a detailed understanding of buyers and customers.- The Channel: Determining sales channels and structuring options.- The Organization: Integrating and coordinating sales channels.- The Employees: Determining the number and distribution of employees.- The Management: Establishing strategic sales goals and their monitoring.