Kunstliche Intelligenz in der Immobilienbewertung. Auswirkungen auf Effizienz und Effektivitat
Marius Muller
E-bok
2025536 kr
Strategic Management of International E-Commerce Firms
A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance
E-bok
PDF, Engelska, 20251 416 kr
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Beskrivning
In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.
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