Dr. Erik Busch is familiar with the challenges facing IT startups and global medical technology providers. He has analyzed market and customer needs in Europe, the USA, and Asia, translated these requirements into innovative products, and then marketed them in a way that sustainably increases brand value and business results.Prof. Dr. sc. Klaus Henning Busch acquired the foundation for his professional career through his studies in mechanical engineering and education at the Technical University of Dresden. He specializes in innovation methodology and professional development.Prof. Dr. habil. Volker Heyse is the managing partner of several human resources development consulting firms and the founding rector of a state-recognized private university of applied sciences for medium-sized businesses in Bielefeld. He teaches in the field of competence and strengths development both in Germany and abroad. Prof. Dr. Dr. h. c. Kai Nobach is Full Professor at the Ohm Technical University of Applied Sciences, Germany and a management consultant and trainer. He has been involved in innovation projects and project control methods for many years in practice, research, and teaching. He teaches both in Germany and abroad.

• Chapter 1:Basics of Innovative Thinking and Acting.- Chapter 2:Efficient Methods for Identifying Innovative Problem Situations.- Chapter 3:Diagnosis of the Problem Situation.-Chapter 4:Developing Solution Ideas.- Chapter 5:Communication in the Innovation Process.- Chapter 6:From Invention to Innovation.- Chapter 7:Afterword.