Digitalized Companies

How to Succeed at Digital Transformation in Your Organization

Häftad, Engelska, 2026

403 kr

Kommande

Beskrivning

The reader gains practical insights into application areas and business models of a digitized enterprise. Methods for digital transformation are explained, and the technical fundamentals and operational applications are presented in a clear and accessible manner.Thanks to numerous questions and exercises, learning progress can be monitored, making the book well-suited as a companion reader for lectures and for exam preparation.

Produktinformation

Utgivningsdatum:2026-10-28
Mått:155 x 235 x undefined mm
Format:Häftad
Språk:Engelska
Antal sidor:268
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658503383

Utforska kategorier

E-handel inom Ekonomi och Ledarskap
Affärsförhandlingar inom Ekonomi och Ledarskap
Tillämpad datateknik inom Data och IT

Mer om författaren

Prof. Dr. Wilhelm Mülder is a lecturer, consultant, and author. He focuses on the topics of digitalization management, business process optimization, mobile business, digital innovations, and IT trends. In these areas, he conducts courses at various universities and advises companies on their digitalization projects.Prof. Dr. Thomas Barton is a professor in the Department of Computer Science at Worms University of Applied Sciences. His main areas of focus are the development of business applications, e-business, and data science. He is a passionate university lecturer and considers teaching a fundamental part of his work. His current projects include data science initiatives, particularly those addressing business-related questions in research and practice, as well as seminars on this topic.Prof. Dr. Klaus Werner Wirtz is the author of textbooks, scholarly articles, and handbook contributions; his research focuses on software engineering, e-business, and m-business.

Innehållsförteckning

Application areas and business fields of the digital economy: E-commerce.- Content.- Online marketing.- Payment.- Social networks.- Big data.- AI.- Industry 4.0.- Entertainment.- Digital transformation.- Business models.- Digital leadership and project management.- Quantum computing.- Methods and tools.- Application development.- Security and trust.