Real Option Valuation in Service Industries

Dr. Jürgen Müller wrote his doctoral thesis in business administration while doing research at the finance department of the University of Trier. He is presently working as a consultant for McKinsey&Company Inc., Frankfurt/Main, focussing on financial institutions and corporate finance topics.

• General trends and success factors in retail banking - Retail banking in Poland - Evaluation of capital investment decisions - The real options approach - Application of real option valuation to a retail banking startup in Poland