Acceptance of Remote Services

Perception, Adoption, and Continued Usage in Organizational Settings

AvNancy Wünderlich

Häftad, Tyska, 2009

Del i serien Applied Marketing Science / Angewandte Marketingforschung

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Beskrivning

The increasing employment of information and communication technologies in companies and households has led to considerable changes in the way services are conceived, developed, and delivered. Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations. Finally, she derives managerial implications for remote service providers on how to increase remote service acceptance among their customers and facilitate the export of remote services.

Produktinformation

Utgivningsdatum:2009-11-17
Mått:148 x 210 x 18 mm
Vikt:421 g
Format:Häftad
Språk:Tyska
Serie:Applied Marketing Science / Angewandte Marketingforschung
Antal sidor:262
Upplaga:2010
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783834919571

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Mer om författaren

Dr. Nancy Wünderlich received her doctorate at Technische Universität München under the guidance of Prof. Florian v. Wangenheim and Prof. Mary Jo Bitner.

Innehållsförteckning

Conceptual Framework: Remote Services in Context of Technology-Mediated Services.- Theoretical Framework for Remote Service Adoption and Continued Usage.- Methodological Superstructure and Empirical Setting.- Qualitative Exploratory Interview Study.- Hypotheses Development.- Quantitative Studies.- Summary and Conclusions.