The term ''big data'' is virtually ubiquitous in both cultural and technical contexts.The fifth volume of Inflection is an open-ended investigation into how designers are interpreting and countering the prevailing narrative that pushes for greater efficiency and automation using sophisticated data analytics. Feedback gathers a wide range of responses, united by their collective advocacy for a sophisticated understanding of processes, frameworks and ethics.Inflection is a student-run design journal based at the Melbourne School of Design, University of Melbourne. Born from a desire to stimulate debate and generate ideas,it advocates the discursive voice of students, academics and practitioners. Founded in 2013, Inflection is a home for provocative writing—a place to share ideas and engage with contemporary discourse.