Brand Experience & Trade Fair Design Annual 2025

Janina Poesch is architect, journalist and a founder of PLOT – the network in the field of spatial staging. Since 2008 she has been publishing print and online magazines and reference books about scenography.

• 18 Imprint22 Acknowledgements24 Preface31 ChronologyArchitecture and Town Planning –Building – Industrialised Building1953–6851 GlossaryKey Terms in TeachingEssaysPerspectives on theBuilding Department56 Max Bill – Aspects of BauhausReception in the Early Years ofthe HfG UlmMartin Mäntele66 The Next ExperimentKonrad Wachsmann’s Armco CurtainWall Project alongside Teachingat the HfG Ulm, 1955–57Soetje Beermann75 Rethinking DesignThe Internationalisation andScientification of ArchitectureTeaching at the HfG UlmChris Dähne88 Giuseppe Ciribini at the CrossroadsPost-war Italy, the HfG Ulm,and the Architecture-BuildingIndustrialisation NexusFrancesco Maranelli,Pierfrancesco Califano99 “Integral – Universal – Industrial”Herbert Ohl’s Concepts forIndustrialised Building at the HfG UlmHelge Svenshon112 Prefabricated WelfareHerbert Ohl’s Urban DevelopmentSystem for Saarlouis-BeaumaraisJoaquín Medina Warmburg127 Institut de l’Environnement –A Radical Reinterpretation ofthe Ulm ModelRafael Amato, Teresa HäußlerArchitecture Studiesat the HfG140 The Enrolment ProcessHfG Ulm Questionnaires143 Reconstruction of the Curriculum144 First-YearFrom the Foundation Courseto Design Projects220 Second- and Third-YearDesign Projects272 Fourth-YearDiploma ThesesThe People306 Lecturers318 Workshop Lecturers321 Students337 Visual Index368 Picture Credits