Janina Poesch – författare
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8 produkter
Trade Fair Design Annual 2020/21
Av Sabine Marinescu, Janina Poesch
Inbunden, 2020
810 kr
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Until spring 2020 the trade fair sector was still boasting: "You can't e-mail a handshake!" Then Covid-19 came along and everything was turned upside down: exhibitions were postponed, cancelled or relocated into digital space. It also brought forth new concepts with which we had not reckoned a …
Brand Experience & Trade Fair Design Annual 2022/23
Inbunden, 2023
1261 kr
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It is definite: The trade fair is not dead, the trade fair is changing! And, going forward, this will not be the last time it has to adjust with agility to new circumstances. Designers will need to analyse the qualities of space again more closely – be it the physical space or the digital space: …
Brand Experience & Trade Fair Design Annual 2023/24
Inbunden, 2024
1261 kr
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When it comes to sustainable brand presentations, the question is no longer whether we can conserve resources and build green, but how! Sustainability has become a must. But to make circular brand spaces a reality, everyone – from exhibitors to designers to visitors – needs to pull in the same …
Brand Experience & Trade Fair Design Annual 2025
Av Janina Poesch, Janina Poesch
Inbunden, 2025
1224 kr
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How can artificial intelligence revolutionise interactions with visitors, ecological intelligence promote sustainable solutions, emotional intelligence create lasting ties between brands and people, and artistic intelligence transform places into creative spaces? How can technological intelligence …
Brand Experience & Trade Fair Design Annual 2026
Inbunden, 2026
1018 kr
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The new Annual is devoted to courage in design and showcases over 50 exciting projects from the fields of brand experience and trade fair design, as well as nation branding at the Expo 2025. These projects demonstrate how concepts, materials, narratives and technologies can be innovative and …
Trade Fair Design Annual 2018/19
Av Sabine Marinescu, Janina Poesch
Inbunden, 2018
1085 kr
Tillfälligt slut
Change and transformation are currently characteristic not only of our society and our socio-cultural structures, but also our economic structures and therefore also the exhibition industry: traditional approaches to brand communication no longer appear to take full effect, although the core of the …
Trade Fair Design Annual 2019/20
Av Sabine Marinescu, Janina Poesch
Inbunden, 2019
1062 kr
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So-called Instagramability has long become part of our communication policy - has the design of trade fair stands also changed as a consequence? Is the presentation's focus no longer the product but rather the potential customer and their interaction? How important are live experiences in order to …
Trade Fair Design Annual 2021/22
Special Edition
Av Sabine Marinescu, Janina Poesch
Inbunden, 2022
1085 kr
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“We need new concepts for trade fairs as places of chance encounters. This might also be showrooms and brand worlds in places where people and ideas converge. What we need are open forums for critical and competent dialogue.” You will find lots of demands like this one expressed by Ranger Design in …
