Creating Passion - Leaving the warm water

Often it is not the application of management dogmas. Rather, Daniel Bloch sees the difference in awakening a feeling of creativity and passion that gives small companies in particular the strength to be at the forefront of the market. In a relaxed style, he tells episodes from his company that lead to a major future project. With this approach and a look beyond pure economics, he creates a new concept for successful entrepreneurship based on people.