HIT MAKERS The Science of Popularity in an Age of Distraction

Pochemu odni idei stanovyatsya populyarnymi, a drugie ostayutsya nikomu ne izvestnymi?Ot zarozhdeniya impressionizma i do budushchego Facebook, ot skromnyh dizajnerov, torguyushchih na Etsy, i do proiskhozhdeniya "Zvezdnyh vojn" — obrashchayas'' ko vsem ehtim i drugim temam, starshij redaktor The Atlantic Derek Tompson podrobno issleduet skrytye mekhanizmy razvitiya kul''tury i raskryvaet sekrety sozdaniya megauspeshnyh proektov."EHta kniga — o hitah, tekh nemnogochislennyh produktah i ideyah, kotorye dobivayutsya isklyuchitel''noj izvestnosti i kommercheskogo uspekha v populyarnoj kul''ture i media. Glavnyj ee tezis zaklyuchaetsya v tom, chto, dazhe nesmotrya na ogromnoe chislo pesen, teleshou, blokbasterov, internet-memov i mobil''nyh prilozhenij, poyavlyayushchihsya, kak inogda kazhetsya, neizvestno otkuda, na ehtot kul''turnyj haos dejstvuyut neskol''ko faktorov: psihologiya lyudej, kotorye lyubyat to, chto im nravitsya; social''nye seti, cherez kotorye rasprostranyayutsya idei; i ehkonomika rynkov kul''turnyh produktov. Est'' sposob, pozvolyayushchij lyudyam proektirovat'' hity, i, chto ne menee vazhno, sposob, pozvolyayushchij drugim lyudyam uznavat'', kogda populyarnost'' sozdaetsya iskusstvenno". (Derek Tompson)