Asha Kaul is Professor in Communications at the Indian Institute of Management, Ahmedabad (IIMA). She obtained her doctorate in stylistics from the Indian Institute of Technology, Kanpur in 1990. She was felicitated with the “Best Professor – Communications” award by the Golden AIM Awards in June, 2020. She has won the A. P. Chowdappa Memorial Award for Excellence in Communication in the Academic Sector and was also awarded the prize for being one of the best-selling authors of Prentice Hall of India for her book on Business Communication.  Presently Asha Kaul serves as an Independent Director on the Boards of HPCL-Mittal Energy Limited and HPCL-Mittal Pipelines Limited and is also a Member of the High-Level Committee for Centre of Excellence nominations by the Education Department, Government of Gujarat. Asha Kaul is also the President nominee to the Executive Council of Central University of Gujarat. Avani Desai holds a PhD in Investor Relations from Dharmsinh Desai University, Nadiad and an MBA in Finance from Gujarat University. She is a visiting faculty at Indian Institute of Management (IIM), Ahmedabad in the areas of communication and investor relations. She is Director at N R Institute of Business Administration, Gujarat University.Her areas of interest are investor relations, corporate reputation and corporate communication, especially financial communication.

"The authors demystify the complex process of building a corporate reputation in a comprehensive yet simplistic and easily understandable framework, drawing largely upon the journey of Indian corporates. The four critical factors for strategic structuring of reputation outlined in the book, viz., economic logic; goals and objectives; values, vision and mission and environment, appear analogous to the four movements of an orchestral symphony and align the theme of the book. A must-read for every organisation and leader targeting corporate excellence."

• PrefaceAcknowledgementsAn Overview of Corporate Reputation: A Hammer or a Tool?I: Understanding Corporate ReputationWaltzing with Stakeholders to Score on Corporate ReputationII: Building Corporate ReputationRedeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and EthicsOrchestrating the Song and Dance of Reputation: The Role of LeadersIncreasing Crescendo: Wooing Investors for Market Valuation and VisibilitySeeking Relational Rent and Hedging Risk: Building Reputation with the GovernmentIII: Managing Corporate ReputationUnleashing the Potential of Social Responsibility for Reputational Gain: Management of Social ImpactChoreographing the Organization-Media Tango: Managing Media RelationsUnderstanding the ‘Tweet. Post. Call. Comment’ Affair: Managing Reputation Through Social MediaRestoring Confidence and Re-engineering Stakeholder Frames in ‘The Eye of the Storm’: Crisis ManagementIV: Strategising Corporate Reputation‘Walk the Talk’ and ‘Talk the Walk’: Strategising Corporate ReputationIndex

Asha Kaul is Professor in Communications at the Indian Institute of Management, Ahmedabad (IIMA). She obtained her doctorate in stylistics from the Indian Institute of Technology, Kanpur in 1990. She was felicitated with the “Best Professor – Communications” award by the Golden AIM Awards in June, 2020. She has won the A. P. Chowdappa Memorial Award for Excellence in Communication in the Academic Sector and was also awarded the prize for being one of the best-selling authors of Prentice Hall of India for her book on Business Communication.  Presently Asha Kaul serves as an Independent Director on the Boards of HPCL-Mittal Energy Limited and HPCL-Mittal Pipelines Limited and is also a Member of the High-Level Committee for Centre of Excellence nominations by the Education Department, Government of Gujarat. Asha Kaul is also the President nominee to the Executive Council of Central University of Gujarat. Avani Desai holds a PhD in Investor Relations from Dharmsinh Desai University, Nadiad and an MBA in Finance from Gujarat University. She is a visiting faculty at Indian Institute of Management (IIM), Ahmedabad in the areas of communication and investor relations. She is Director at N R Institute of Business Administration, Gujarat University.Her areas of interest are investor relations, corporate reputation and corporate communication, especially financial communication.

"The authors demystify the complex process of building a corporate reputation in a comprehensive yet simplistic and easily understandable framework, drawing largely upon the journey of Indian corporates. The four critical factors for strategic structuring of reputation outlined in the book, viz., economic logic; goals and objectives; values, vision and mission and environment, appear analogous to the four movements of an orchestral symphony and align the theme of the book. A must-read for every organisation and leader targeting corporate excellence."

• PrefaceAcknowledgementsAn Overview of Corporate Reputation: A Hammer or a Tool?I: Understanding Corporate ReputationWaltzing with Stakeholders to Score on Corporate ReputationII: Building Corporate ReputationRedeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and EthicsOrchestrating the Song and Dance of Reputation: The Role of LeadersIncreasing Crescendo: Wooing Investors for Market Valuation and VisibilitySeeking Relational Rent and Hedging Risk: Building Reputation with the GovernmentIII: Managing Corporate ReputationUnleashing the Potential of Social Responsibility for Reputational Gain: Management of Social ImpactChoreographing the Organization-Media Tango: Managing Media RelationsUnderstanding the ‘Tweet. Post. Call. Comment’ Affair: Managing Reputation Through Social MediaRestoring Confidence and Re-engineering Stakeholder Frames in ‘The Eye of the Storm’: Crisis ManagementIV: Strategising Corporate Reputation‘Walk the Talk’ and ‘Talk the Walk’: Strategising Corporate ReputationIndex

Asha Kaul is Professor in Communications at the Indian Institute of Management, Ahmedabad (IIMA). She obtained her doctorate in stylistics from the Indian Institute of Technology, Kanpur in 1990. She was felicitated with the “Best Professor – Communications” award by the Golden AIM Awards in June, 2020. She has won the A. P. Chowdappa Memorial Award for Excellence in Communication in the Academic Sector and was also awarded the prize for being one of the best-selling authors of Prentice Hall of India for her book on Business Communication.  Presently Asha Kaul serves as an Independent Director on the Boards of HPCL-Mittal Energy Limited and HPCL-Mittal Pipelines Limited and is also a Member of the High-Level Committee for Centre of Excellence nominations by the Education Department, Government of Gujarat. Asha Kaul is also the President nominee to the Executive Council of Central University of Gujarat. Avani Desai holds a PhD in Investor Relations from Dharmsinh Desai University, Nadiad and an MBA in Finance from Gujarat University. She is a visiting faculty at Indian Institute of Management (IIM), Ahmedabad in the areas of communication and investor relations. She is Director at N R Institute of Business Administration, Gujarat University.Her areas of interest are investor relations, corporate reputation and corporate communication, especially financial communication.

"The authors demystify the complex process of building a corporate reputation in a comprehensive yet simplistic and easily understandable framework, drawing largely upon the journey of Indian corporates. The four critical factors for strategic structuring of reputation outlined in the book, viz., economic logic; goals and objectives; values, vision and mission and environment, appear analogous to the four movements of an orchestral symphony and align the theme of the book. A must-read for every organisation and leader targeting corporate excellence."

• PrefaceAcknowledgementsAn Overview of Corporate Reputation: A Hammer or a Tool?I: Understanding Corporate ReputationWaltzing with Stakeholders to Score on Corporate ReputationII: Building Corporate ReputationRedeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and EthicsOrchestrating the Song and Dance of Reputation: The Role of LeadersIncreasing Crescendo: Wooing Investors for Market Valuation and VisibilitySeeking Relational Rent and Hedging Risk: Building Reputation with the GovernmentIII: Managing Corporate ReputationUnleashing the Potential of Social Responsibility for Reputational Gain: Management of Social ImpactChoreographing the Organization-Media Tango: Managing Media RelationsUnderstanding the ‘Tweet. Post. Call. Comment’ Affair: Managing Reputation Through Social MediaRestoring Confidence and Re-engineering Stakeholder Frames in ‘The Eye of the Storm’: Crisis ManagementIV: Strategising Corporate Reputation‘Walk the Talk’ and ‘Talk the Walk’: Strategising Corporate ReputationIndex