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4 produkter
4 produkter
E-bok
Engelska, 2021195 kr
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Can leadership lessons be learnt from the Mahabharata? Demystifying Leadership positively asserts that we can and probes inquiry in the lives of six characters-Bhishma, Ashvatthama, Karna, Shakuni, Kunti and Krishna. It studies these characters in inescapable situations as they navigate through life by demonstrating values, decision-making ability, integrity and principles. Within the given constraints, some of these characters swim and rise, while others sink in moral turpitude. Extrapolating these successful and not-so-successful character traits to corporate leaders and linking them to scholarship, the authors provide lessons for leaders and managers operating in diverse situations.Borrowing from different disciplines, such as literature, philosophy, politics and psychology, Demystifying Leadership proposes to link essentials of leadership in the form of a Leadership Triangle comprising six levels: positive personality, peace with personal identity, purpose, positive use of power and politics, paradoxical leadership and principled pragmatism. It takes a grounded approach in amalgamating mythology and leadership through scholarship and practice.
Häftad, Engelska, 2005
260 kr
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Designed to respond to the growing needs of professionals and those in the academia, this book is a comprehensive, step-by-step guide to making effective presentations. Written in a clear, accessible style, the author provides a friendly approach to a process that is often a nerve-wracking task for many. The author discusses how to plan presentations across disciplines, their delivery and aesthetics, and helpful tips throughout. With a multi-level focus, it also includes sections on:—choosing the right content and then sequencing it logically for maximum impact—duration of the presentation, ideal size of the audience and their level of understanding and knowledge base—presentation delivery, styles of communication, writing tips and the use of PowerPoint and video conferencing—audience interaction—strategies to avoid common pitfalls
Häftad, Engelska
360 kr
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Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR—company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India. The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.
Häftad, Engelska, 2017
252 kr
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Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism.This textbook provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management.The book takes a grounded approach in bringing together perspectives from communication and management and from scholarship and practice. It helps the reader make sense of digitalization in corporate communication and its consequences for organization–stakeholder relationships, trust, engagement, leadership, and reputation. Covering a wide spectrum of topics such as branding, consumer engagement, employee relations, crisis communication, corporate responsibility and sustainability, and the return on investment (ROI), the book maps key changes in the evolving communication landscape, with an understanding of the strategic benefits and challenges for corporate reputation.Key Features• Blend of theory and practice of social-mediated communication and implications for reputation management• International focus with contemporary (and classic) examples and cases• Link with professional practice in "Voices from the Field" feature• Discussion questions and activities to encourage critical reflection and informed application