Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii

Anna Miączewska, PhD (2019), works as a Lecturer at the Maria Curie-Skłodowska University in Lublin, Poland. She is an archaeologist and historian specialising in the ancient Roman history of the Late Roman Republic and early principate period. She is the author of Roman Discus Lamps: Studies in the Significance and Meaning of Gladiatorial Images (Institute of European Culture, Adam Mickiewicz University in Poznań, 2015).

• AcknowledgementsList of FiguresAbbreviationsAncient SourcesIntroduction1 Advertising in the Historical Context1 Introduction: Historians and the World of Advertising2 Advertising Methods in the Roman World3 Characteristics of edicta, acclamationes, and libelii gladiatorum4 Reading edicta as Advertisements2 Spaces for Advertising in Pompeii1 Introduction: Cognitive Stage of the Advertising Process2 Advertising within the City Walls: Location and Spatial Context3 Advertising Outside the City Walls: Location and Spatial Context3 Reading Advertisements in Pompeii1 Introduction: Semantic Stage of the Advertising Process2 Technical Execution of edicta3 Textual Elements of edicta4 Format, Shape, and Colour of edicta4 Responses to Advertising in Pompeii1 Introduction: Behavioural Stage of the Advertising Process2 Acclamationes and Organisers of Shows3 Programmes of Shows: libelli and Pseudo-libelli4 Graffiti and Supporters of Gladiatorial FightsConclusionAppendix 11 PompeiiAppendix 21 Pompeii2 HerculaneumBibliographyIndex of inscriptionsIndex of peopleIndex of places