Bewertungsstandards für Patente und Marken
Jutta Menninger, Alexander J. Wurzer
Inbunden, 2014
1 412 kr
AvTheo GrAnewald,Alexander J. Wurzer
2 758 kr
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It is sometimes assumed that a patent represents a monopoly in a product market and therefore a sort of warranty on wealth. In recent years, however, enterprises worldwide, recognizing the investment value of their intellectual property, have begun to develop complex patent valuation models that take into account production costs, market access, prospective buyers舗 subjective value estimates, and a host of other considerations belying this naïve assumption.