Rhetorical business

Great book for contact marketing!

This book is a must have if you are interested in marketing and sales, I have a collection of the worlds greatest persuasion books, and this book has been added to them. What I found in this book, is that it does classify the audience/receiver as one type , studies the sophisticated educated audience, and gives insightful strategies to marketing/selling from a rhetorical perspective, which I say the study of successful natural persuaders, what they do and mostly say, before and during and after meetings to their audience to gain trust credibility, elicit emotions and get business deals, as in Ethos, Pathos and Logos(EPL). This book also finds gaps in the conventional marketing and tries to solve them, of what is missing in the marketing text books taught in business schools, the author of this book has observed and shadowed successful business people who get work done efficiently backing up their reason of success from the perspective of Sophism and Rhetoric, this eloquence precise use of words on right time and place, the use of questioning and presenting a right argument to get best results in business meetings. I give you a chance to discover this book by yourself, I will re read this book, like I do to all persuasion books I collect to have ideas sink in.

Sam E